Venum to outfit the UFC after Reebok is Done
UFC president Dana White had already made public that the UFC’s apparel deal with Reebok was coming to and end. We now know the new deal will see the return of a classic combat sports brand to the octagon.
It came down to three companies and somehow Venum has put bid or out negotiated sports apparel giants Nike & Under Armour. The new Venum UFC Fight Kits will be seen in action in April of 2021. While the Reebok apparel done is done the company will remain the official footwear of the UFC throughout the year.
“We’re pumped that VENUM will be joining us as our new exclusive global outfitting and apparel partner,” said UFC President Dana White. “VENUM is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at VENUM have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”
“Joining UFC as their official outfitting and apparel partner means a great deal to the VENUM team,” said Franck Dupuis, VENUM Founder and CEO. “VENUM is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At VENUM, we ar
Before the UFC’s groundbreaking deal with Reebok, Venum apparel was regularly seen inside the octagon. The Reebok deal has seen it issues from the initial lack of color, to female fighters feeling the sports bras are totally in adequate for competition, to Sean O’Malley voicing his displeasure in his share of pay for sales of merchandise with his name or likeness.
Venum has been in the combat sports industry and this would lead to believe the next product maybe event more fighter friendly.
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